The knowledge behind
your campaigns.
Explore the potential in the methods that connect a brief, a decision and a result.
The work you know.
A new source of value.
Agency-owned campaign methods, training and workflow examples could support AI development. Client agreements, creative rights, platform terms and buyer interest determine what can be offered.
How it worksThe knowledge
behind the work.
A few examples to explore.
Brief-to-plan workflows
Owned briefing frameworks, planning templates and criteria for reviewing a strategy.
Testing methods
Internal testing guides and authorised examples connecting a hypothesis with the next decision.
Reporting knowledge
Agency-authored reporting methods showing how performance is interpreted.
Client work needs the right permissions.
Private campaign results, audience records and client-owned creative should not be supplied with an enquiry. Check your agency agreements, platform terms and rights to images, copy and other inputs before proposing examples.
Your questions.
Answered.
Can we license campaign data from agency clients?
That depends on the client agreement, permissions and other applicable restrictions. Start with a description of the material rather than sharing client reports.
Are campaign frameworks and internal templates relevant?
Potentially, where you own them and they provide useful task context. A partnership still needs a buyer requirement and agreed licence terms.
Do you need access to our ad accounts?
No access is needed to enquire. Any later sample or access would have to be specifically agreed and reviewed.
Could this become recurring revenue?
Only if the agreed licence includes an ongoing arrangement. A one-off collection and a continuing supply have different requirements; neither is guaranteed at the enquiry stage.
