Case Study · 01 / 01 · tuliptherapy.co.uk
Tulip Therapy
A calm, editorial site for a ladies-only holistic therapy practice in Harrow. Built to feel like Lena’s treatment room, not a clinic.
A · The Brief
Most wellness sites feel like stock-photo spas. Tulip needed theirs to feel like Lena’s actual room.
Lena is CNHC-registered with 30+ years of experience, running a ladies-only holistic practice from a private studio in Harrow. The brief was a site that matched the calm of the space itself. Warm, unhurried, obviously not a chain, with every path leading to one outcome: book a slot.
B · What We Did
Ladies-only, by design
The women-only promise is signposted from the hero through to the booking CTA. In the copy, in the imagery, in the tone. No ambiguity for a first-time visitor.
One path: book
Every treatment page, every section, every footer leads to the same “Book Now” action. Or to WhatsApp, for clients who’d rather just message. Two taps, no forms.
Treatment-first navigation
Six distinct treatments: reflexology, deep tissue, Indian head, natural lift facial, shock wave, body cupping. Each with its own clear explainer. No generic “services” page.
C · The Result
D · In Situ
E · Services Delivered
- Brand direction
- Web design
- Next.js build
- Copywriting
F · Tech Stack
- Next.js
- Tailwind
- Vercel
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