Studio · One person, on purpose.
Meet the studio.
Kreyd Labs is small on purpose. You brief the person who designs, builds, and ships. No account layer, no proposal theatre.
01 · The Founder
Elia Yousf
Before Kreyd, I spent two years selling SaaS at Hybr. B2B and B2C, cold outbound to close. I know what makes someone click, what makes them bounce, and why most agency sites don’t convert. In March 2026 I left to build Kreyd full-time: a studio that designs and builds for founders, and ships its own products on the side.
I do the whole job myself. Brief, design, build, ship, and answer the email when something breaks at 10pm.
02 · How We Work
Three rules. We break them rarely.
Ship fast
Most agency timelines are padded with meetings nobody needed. We scope tight, decide quickly, and ship in days, not quarters.
No bloat
No dashboard nobody uses. No nine-step onboarding. No feature that exists because a competitor has it. If it doesn't earn its place on the page, it goes.
Built to convert
Pretty sites that don't book meetings are portfolio pieces, not businesses. Every page we build has one job and one CTA. We measure both.
03 · Tech Stack
We build on a small, sharp set of tools. No framework tourism, no buzzword bingo.
- Next.jsApp Router + Server Components
- TailwindDesign tokens, utility-first
- ConvexReactive backend for product work
- ClaudeAI pair, agent workflows
- VercelEdge + preview deploys
- TypeScriptStrict, Zod-validated
04 · Timeline
A short history.
- 2021 – 2024PPE, University of Warwick
- 2024 – 2026Hybr, early-stage SaaS. B2B + B2C sales
- Mar 2026Left Hybr. Kreyd Labs opens for business
- Apr 2026First client project ships (Tulip Therapy)
- OnwardsShipping client sites and building our own products